When small businesses get started, their focus is often on how to get their first group of
customers through the door. They may rely on traditional forms of advertising, such as print ads
and coupon mailers or even big signs on the side of the road. They may trust that since they
know they offer a good product or service, it’s only a matter of time until customers will find their
way to them.
While this strategy may bring in a trickle of business, there is a better and easier way. Small
businesses should consider the huge marketplace of prospects online. No small business, no
matter how new, should overlook this vast marketplace.
Benefits of Online Marketing
The group of potential customers that are found online is a much larger group of people than
you are likely to be able to attract locally. Using digital marketing, you can reach an enormous
audience in a way that is both cost-effective and measurable. Online marketing tactics enable
your business to be more easily found on the channels your customers are using most.
Benefits of online marketing include:
-The ability to interact with your prospects and learn exactly what they are looking for
-The ability to reach a global marketplace.You can save money and reach more customers for
less money than traditional marketing methods
-Get to know your audience and allow them to know you personally which can help to create
brand loyalty. You can track responses to your marketing efforts immediately.
-SEO and other online marketing tactics give you better visibility to your customer.
-With the help of google IP address customers find local results and you can expose your
business to your area.
-Online business ensures a long lasting relationship with the customer.
Are You Postponing Digital Marketing? Choose to postpone putting time and effort into digital
marketing? Different small business owners may come up with a variety of reasons to avoid this
form of marketing, but in the end, procrastination is still procrastination.
Small businesses sometimes believe that they don’t have the time or the money to be
competitive online. They think they can only face so many challenges all at once and they are
still learning the ins and outs of business in general. Many of them may prefer to take things
slowly and to stick with one or two basic forms of advertising, assuming that their business will
evolve as time passes.
They may even think the best strategy is simply to wait for customers to show up. Since they are
a small business, they may think they only need a small number of customers.
This is not an effective approach. There is never a guarantee that your business will attract
customers just by existing and even if it does, you may not attract as many customers as you
need to make your business become profit.
1. Your Competitors Are Online
For your business to be successful, you need to pay attention to what your competitors are
doing and learn from it.Think of your competitors not just as someone that you are planning to
beat, but as people who have something to teach you.
When you look at what your competitors are doing, you will get some idea of what is working
and what isn’t working. Most likely, whatever type of business you are in, your competitors have
established a web presence. What kind of content are they using? Are they blogging, or are
they using a lot of graphics and videos?
How do they communicate their brand and what makes them unique? How well do they engage
with the audience? Do you think you can do better? You can’t if you don’t participate in
competing in the digital world.
If your prospects begin to search for a business similar to yours and are able to find your
competitors’ website but not yours, your business is not even in the running. Your prospects
can’t choose you if they don’t know about you. In this scenario, your competitors have just raced
ahead of you regardless of whether they have an effective website or a clear message.
2. Be Accessible to Your Customers
It’s clear that in today’s digital world, the first place the average consumer looks for what they
want is online. Whatever product or service they are looking for, they will most likely start their
search with Google. If you have no online presence at all, you won’t be found, and you can’t
If you have an online presence but your competitors are easier to find and are found first, you
still might not be found at all. Besides creating a website, learning search engine optimization is
a strategy that can help you move ahead of your competitors just by being the first name that a
prospect finds in a Google search with keywords that can lead them to your business.
Simple questions that your prospects may want quick answers to should be easily discoverable
online, such as where you are located, what your hours are and what you specialize in. By
looking at your website and your competitors’ websites side by side, your prospects should be
able to compare hours, prices, special offers and more.
This is why it’s imperative for you to know what your competitors are up to. Your prospects are
already checking both you and your competitors out. They are already comparing you against
each other. What are they finding out?
3. Let Customers Come to You
Think of digital marketing as a way to make yourself accessible to the people you are trying to
reach in order to offer your products and services. The scope of your business can reach well
beyond your walls. You are able to attract a much larger audience than you possibly could by
just catering to local prospects.
By creating a web presence, your business is open for business even when it’s closed. You can
create an atmosphere in which your customers can come to you anytime day or night.
At their convenience, customers and prospects can send you emails with questions, make
purchases and browse your inventory.Potential customers who have no way to physically come
to you can still do business with you, whether they are limited by disability, transportation or
simply living too far away.
4. Get to Know Your Target Audience
Digital marketing allows you to engage with your prospects. You can gradually get to know them
and what they are hoping to find.On social media or on a blog you can start a conversation. Run
a survey or try to get to know them. Pay attention to their comments or their responses to
By interacting with people digitally, you can start to get to know what they are looking for. Where
is their pain? What is keeping them up at night? What solutions can you offer to them? Instead
of trying to guess, digital marketing allows you tools and methods for finding out who your
customers really are.
5. Better Growth Options For Small business
The importance of digital marketing for business lies in the option to select your method of
marketing as per your budget and reach a wider audience at a lesser cost. Even a decade back
getting your product marketed especially for a small business was a task in itself. They had to
resort to small level methods where the guarantee of success was close to negligible.
6. Higher Conversion Rate
The businesses that are opting for digital marketing are able to measure the conversion rate
through real-time using a simple method. That is identifying the percentage of viewers who get
converted into leads and then subscribers and in the end finally purchasing the service or
product. SEO, Social media marketing and Email marketing are methods which have a high
conversion rate as they are able to generate a quick and effective communication channel with
Surprisingly all the traffic that you may get on your website may not be fruitful hence digital
marketing lets you reach out to only those who have the need for your kind of service hence
offering better lead conversions.
7. Establishing Brand Reputation
For any business to survive the one thing that they really need to work upon is establishing a
reputation that is impeccable. In the past few years, it has become evident that customers will
always prefer a company that does not have any scandals associated with it. The importance of
Digital marketing today lies in offering you multiple ways to establish a personal rapport with
your customer base.
8. Solving Customers Problems
Be it email marketing or social media you can always offer the customer solutions to their
problems and make them relate to your product by even providing live chat access. Your
website and social media page can easily be converted into a place where the consumer can
ask queries, give suggestions and hence take the association with you on a positive level.
9. Engagement With Mobile Customers
After Google mobile-first update nearly almost all the websites these days are made in a
manner that they are easily viewable on the mobile as well. This is because almost all
customers have access to a smartphone and most of them even look for products on the same.
10. Expansion of Faith In Your Brand
The presence of your brand and service on multiple platforms gives the option to customers to
rate your services as per their level of experience. A positive and favorable review left by a
satisfied customer causes the new ones to immediately convert. This, in turn, leads to the
building up of the strong image of the brand in the minds of the new consumers hence leading
to more conversions.
11. Better ROI for your Investment
While earlier budget allocations were done individually to handle each kind of marketing
medium the situation becomes more progressive now. Even a small level of investment done in
a mode of email marketing has the potential to deliver results in terms of customer engagement.
Using web analytics helps the business owners know whether your website is providing optimal
12. Digital marketing is Cost-Effective
A small business needs to save up on its resources before it finally goes into the green zone
and starts making profits. Digital marketing gives you the scope to reach out to many customers
at the same time and that too within your budget. You can plan your marketing strategy such
that you only use modes that lie in your budget. If there is a budget constraint then you should
always target your niche audiences.
13. Potential to Earn Higher Revenues
Since the amount of money invested is less and the ROI is more the scope to make money is
much higher. As per a study conducted by IPSOS Hong Kong in accordance with Google has
shown that compared to traditional methods, digital marketing is known to generate 2.8 times more revenue. This coupled with the fact that the conversion rates here are much high ensure that you are minting money as soon as you enter the fray.
14. Computable Form of Marketing
It is very difficult to track record of success from traditional marketing but with the use of digital
marketing tactics, every step of success is measurable. Digital Marketing works in real-time as it
shows the success of each and every tactic that has been used. Through this, you may choose
the best tactics that show the best results. After that, you can easily make changes in your
campaigns to achieve greater success.
15. Expanding Audience Reach
The most important benefits of digital marketing are reaching your audience to the fullest. Under
traditional marketing, you are being bound by the scope and size of your audience and print
media limits you to certain places and markets.
16. Targeted Audience Approach
Digital marketing benefits you to target your audience farther. There are higher chances that your audience is spending time on social media platforms such as Twitter, Facebook, etc. where you can publish an advertisement to gain more engagement with your audience.
17. Easy Adapting of Tactics And Strategies
Another major advantage of online marketing is that they are very easy to understand. You can
easily understand through the result of tactics which one is giving you results and which one is
not. Strategies that are implemented in online marketing gives you results on a real-time basis.
For example, if you want to promote your blog page then you can simply share your blogs on
various social media platforms. With the help of content marketing, you can increase your
engagement with your audience very soon and very accurately.
18. Can Start With A Small Budget As Well
Everyone has a budget problem in life therefore many businesses didn’t promote themselves.
But Digital marketing gives you another advantage of promoting your business with a very small
amount. Online marketing benefits small businesses on a large scale with a small investment
For instance, if you are the manufacturer of hand made handicrafts but you don’t have money
to promote your business then online marketing would play a significant role as with an amount
of 10,000 you can publish your content over social media with a budget of 300 per day. Through
this, you can promote your business for a period of one month especially to your targeted
19. Go Beyond your Boundaries
Using digital marketing for the promotion of your business is very unique in nature. You need to
come out of your comfort zone and have to put some effort into it. Digital Marketing benefits you only if you are taking an active part in it. The role of digital marketing is very fast as it includes
SEO, SMO, SME, and various other processes.
In this way, you start to build a relationship with your customers. You become much more than a
business. You become a trusted partner. People are much more likely to buy from businesses
that they have already bought from. Few forms of advertising are as cost-effective as digital
marketing. Small businesses frequently try to get as much as possible done on a small budget.
Many forms of digital marketing allow you to communicate your brand and reach a wide target
audience even when your budget is very tight. Compared to advertising on TV, radio or through
direct mail, digital marketing costs considerably less and reaches a much wider audience at the
same time. Using digital marketing to promote your small business will help you to have a much
better chance of business success.